RETHINK RETAIL
RETHINK Retail
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Rebuilding FSA Store: A Digital Transformation Journey
How did FSA Store revolutionize health and wellness shopping? Find out about the journey that transformed the essential products marketplace with host Ted McCaffrey and Shawna Hausman, Former CMO at FSA Store. From re-platforming and redesigning the brand to building a powerful e-commerce team, Shawna reveals the behind-the-scenes strategies that led to an impressive 300% growth in just three years. Learn how she navigated challenges, brought in fresh perspectives, and empowered a new generation of women in retail. Key Insights: - Growth and Innovation: Explore how FSA Store revamped their digital presence, from site architecture to performance marketing, driving significant growth. - E-Commerce Excellence: Understand the steps taken to build a robust e-commerce team and optimize operations, including creative and marketing strategies. - Impactful Cost-Saving Strategies: Discover how Shawna identified redundancies and implemented cost-saving measures, leading to substantial financial improvements. Ready to join the GRL community? Nominate yourself or another retail executive to join the community today: http://www.globalretailleaders.com
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