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From NYC Bakery to National CPG: The Rise of Elisa’s Love Bites
In this Rethink Retail podcast episode live from Groceryshop, David Weinand (Incisiv) speaks with Elisa Lyew, founder of Elisa’s Love Bites, on transforming her passion for clean, better-for-you desserts into a fast-growing national brand. They explore: - How Elisa pivoted from a decade-long NYC bakery to a scalable CPG model - Why clean ingredients, gluten-free recipes, and refined-sugar-free sweets set the brand apart - The focus on a hero product — the chocolate-chip cookie — as the foundation for national expansion Join the conversation with our global retail community at www.globalretailleaders.com
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