RETHINK RETAIL
RETHINK Retail
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The Big Picture on AI: Inside the NRF Center for Digital Risk & Innovation and AI Council
How do brands scale AI governance without slowing down innovation? In this episode, Yael Kochman sits down with NRF leaders Christian Beckner and Caroline Reppert to discuss the industry’s shift toward responsible, high-ROI AI adoption. While this conversation was recorded just before the NRF Big Show, the insights remain the definitive roadmap for the year ahead. They dive into why the most successful retailers are prioritizing internal productivity tools and "Agentic" commerce guardrails before rolling out customer-facing AI. Key Topics Covered: - The Governance Shift: Why the CEO and Board are now leading the AI policy conversation - Internal First: How coding and productivity tools are providing the first real wins for ROI - Empowering Employees: Using AI chatbots to support store associates and improve the customer experience - The 2025 Benchmark: Insights from the now-published Retail AI Trends report The report mentioned in this episode is now live! Get the full benchmark data on how your peers are investing in AI today.
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