RETHINK RETAIL
RETHINK Retail
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Silk the Rich: Luxury, Sustainability & AI in Retail
How does a Japanese brand turn 150-year-old silk into a global haircare phenomenon? Alex Baker sits down with Kodai Takahashi, co-founder & CEO of Silk the Rich, to explore: - Transforming heritage silk into affordable luxury haircare - Scaling from 4 bottles sold to 10,000+ stores worldwide - Blending premium product experience with eco-friendly innovation (silk-based plastics!) - Leveraging AI for customer support and community engagement - Adapting to cultural differences while maintaining brand consistency Join the conversation with our global retail community at www.globalretailleaders.com
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