RETHINK RETAIL
RETHINK Retail
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WOW Concept: Crafting an Experiential Brand with Dimas Gimeno Álvarez
Unlock a world where shopping becomes an experience, fueled by WOW Concept’s creativity and flair! Join us in the next episode of the RETHINK Retail Podcast as host Yael Kochman sits down with Dimas Gimeno Álvarez, the President of Wow Concept, to unravel the integration of physical and digital retail spaces. Together, they explore the strategic use of in-house and third-party technologies and discuss how both established stores and startups must evolve to stay relevant. Key Insights: - Seamless Integration: Discover the importance of blending physical and digital retail and the evolving role of stores in a digital world. - Strategic Balance: Learn about the balance between in-house development and leveraging third-party solutions for technological advancements. - Leadership Dynamics: Compare the challenges and strategies in managing large established companies versus agile startups. Ready to join the GRL community? Nominate yourself or another retail executive to join the community today: http://www.globalretailleaders.com
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