RETHINK RETAIL
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Luxury in a Bottle: Driving Brand Success through Innovative Marketing with Theresa Austin
Sip on luxury brand insights with Theresa Austin, the Global Consumer Engagement Director at Moët Hennessy and CMO at Clos19. Join host Marie Driscoll as Theresa reveals the intricacies of her dual role, discussing her approach to managing CRM strategies and spearheading brand marketing with finesse. Discover how storytelling, data, and employee engagement are woven into their CRM initiatives to drive success. Learn about the significance of actionable insights, the power of collaboration, and how AI is transforming marketing strategies. Key Insights: - Harnessing the Power of Storytelling: Delve into the art of storytelling and its emotional impact on consumer engagement, fostering deeper connections with the brand. - Integrating Data for Marketing Excellence: Discover how Theresa's team integrates data insights into their marketing and sales strategies to optimize performance and drive results. - AI and Innovation in Marketing: Explore the transformative potential of AI in optimizing media spend and making informed commercial decisions. - Elevating Employee Engagement: Hear about Clos19 and Moët Hennessy's employee training programs and collaborative workshops that foster a culture of innovation and teamwork. Ready to join the GRL community? Nominate yourself or another retail executive to join the community today: www.globalretailleaders.com
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