RETHINK RETAIL
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Beyond the Scrubs: The Rise of Purpose-Driven Medical Wear
In this episode, Bryan Amaral sits down with Bené Eaton, the Chief Marketing Officer at FIGS, to explore the dynamic world of healthcare apparel innovation. FIGS has redefined medical uniforms with a mission to empower and celebrate healthcare professionals through high-quality, community-focused offerings. Bené shares insights on her journey leading FIGS’ largest campaigns, including the recent collaboration with Team USA’s medical team for the Paris Olympics. She delves into how FIGS’ omni-channel strategy has reshaped the industry by blending a strong online presence with in-person community hubs designed to support and unite healthcare workers. Key Insights: - FIGS’ Community-First Approach: Bené highlights FIGS’ commitment to building a robust, inclusive community where healthcare professionals feel seen, supported, and celebrated. Through ambassador programs and local activations, FIGS fosters connections that extend beyond apparel. - Expanding with Purpose: From LA’s Century City to Philadelphia’s Rittenhouse Square, FIGS is creating spaces where healthcare workers can come together, access premium products, and engage in meaningful connections and events. - Innovation in Direct-to-Consumer Healthcare Apparel: Bené discusses FIGS’ game-changing direct-to-consumer model, which transformed a fragmented industry by offering seamless, high-quality uniform shopping online, making it easier for busy professionals to find the best fit on their schedule. Ready to join the GRL community? Nominate yourself or another retail executive to join the community today: http://www.globalretailleaders.com
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