MarTech Podcast ™ // Marketing + Technology = Business Growth

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This tool will fade after the hype

Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot programs. He identifies SEC filings as the most valuable signal for enterprise sales, revealing executive discussions about business risks, projections, and budget allocations. Executive hiring patterns at VP-level and above indicate strategic shifts and fresh budget priorities, while M&A activity creates 18-36 months of organizational change and new problem sets. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  You say you're data-driven but are you lying?

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  The most useful AI workflow

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  AI will erase this Martech category?

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  This will force a fast pivot

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  Marketing innovation in the AI era

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  Will DOOH have more media spend than static billboards?

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  Marketers' biggest misconception about billboards

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  How to start testing DOOH

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  The most overrated screen in advertising right now

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  Big prediction for the future of the digital out-of-home industry

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  From Billboards to Bottom-Funnel Results

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  One clear sign a podcast has real market fit

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  The biggest trap in “going video” for a business podcast

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  Don’t trust when a brand tells you their podcast is “working”

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  Guest swaps, SEO, or listener surveys?

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  The most common mistake in podcast titles