MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
Podcast
Episodes
Listen, download, subscribe
The 3 most important signals to track
Traditional demand generation metrics miss the signals that predict actual buying intent. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how to track meaningful buyer behavior instead of vanity metrics. He identifies SEC filings as goldmines for understanding budget priorities and business direction, executive hiring patterns as indicators of strategic shifts and fresh budgets, and M&A activity as predictors of 18-36 month organizational challenges. These three signal types help B2B companies focus on prospects with genuine purchase intent rather than surface-level engagement. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
MarTech Podcast ™ // Marketing + Technology = Business Growth RSS Feed
