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[Ep548] When should you start marketing your indie game?

11/26/2025 • 43 min

In episode 548 of 'Coffee with Butterscotch,' the brothers talk about what it means to market an indie game from the start of development instead of treating it as an end-of-project task. They cover the four P’s, the rise of short-form content, and how paying attention to your audience can guide both marketing and design. It’s a straightforward look at why indie teams can experiment, move quickly, and build direct connections with players. Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open00:16 Introduction and Welcome01:46 Understanding the Four P's of Marketing09:27 The Integration of Marketing and Game Development08:34 The Role of Audience in Game Design11:46 Short-Form Video Content and Marketability17:32 Lessons Learned and Future Directions25:17 Game Development Insights from Game Jams30:38 Leveraging YouTube Shorts for Marketing39:20 Market Testing During Development43:43 The Importance of Engaging Content To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

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