Game Dev Podcast | Coffee with Butterscotch

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[Ep540] Can Youtube Shorts Boost Wishlists?

In episode 540 of 'Coffee with Butterscotch,' the brothers dig into the messy art of indie game pricing, from Levelhead’s strange sales patterns to how discounts really move the needle. They share experiments with YouTube Shorts, what the engagement data says, and how community feedback loops into both development and marketing. It’s a conversation about sales strategies, visibility, and why marketing can’t live outside the game development process. Support Crashlands 2! Official Website: https://www.bscotch.net/games/crashlands-2/ Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo Steam: https://store.steampowered.com/app/1401730/Crashlands2/ Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2 Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331 00:00 Cold Open 00:25 Introduction and Welcome 01:51 Levelhead Sales Strategy and Pricing Dynamics 08:15 Tax Implications and Revenue Management 12:16 The Impact of Pricing on Game Success 17:45 YouTube Shorts Experimentation and Engagement Metrics 28:39 Engagement Strategies in Short-Form Content 31:33 Analyzing Viewer Retention and Engagement Metrics 34:15 The Challenge of Marketing for Indie Games 39:02 Community Engagement and Feedback Loops 44:09 Integrating Marketing into Game Development 50:32 The Power of Data-Driven Marketing Decisions To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness.  If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello!  Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox.  Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

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  [Ep551] Flailing Toward Success in Indie Game Dev

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  [Ep550] Are ads worth it for indie game devs?

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  [Ep549] How to use Youtube Shorts to market your indie game

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  [Ep548] When should you start marketing your indie game?

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  [Ep547] Xbox vs Steam Machine: Who Wins?

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  [Ep546] Does Google Play Pass make mobile viable for Indies?

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  [Ep545] GDC: Festival of Gaming - Should indie devs go in 2026?

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  [Ep544] The AI Bubble

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  [Ep543] Should you make small games?

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  [Ep542] What do indies have that AAA studios don't?

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  [Ep541] What happens during a Steam Daily Deal?

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  # [Ep539] Store Fees Are Crushing Indie Game Studios

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  [Ep538] Silksong's Chinese Translation and the Challenge of Sequels

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  [Ep537] The Silksong Effect

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  [Ep536] What's a Steam Wishlist Worth?