Game Dev Podcast | Coffee with Butterscotch

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[Ep544] The AI Bubble

In episode 544 of 'Coffee with Butterscotch,' the brothers jump from sinus surgery to sales strategy, unpacking how pricing, perception, and player psychology shape the success of indie games. They share updates on How Many Dudes and explore how sales culture drives decisions that don’t always make financial sense. The conversation then zooms out to the booming AI bubble, comparing it to the dot-com era and questioning whether circular investments and energy limits might burst it all over again. Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open00:25 Introduction and Welcome02:18 Health Updates and Personal Anecdotes05:46 Game Sales and Marketing Strategies11:44 Pricing Strategies and Market Dynamics17:52 Development of 'How Many Dudes'21:35 Game Mechanics and Balancing Challenges22:04 Scaling Combat Scenarios34:12 Understanding the AI Bubble47:34 The Financial Landscape of AI Commitments50:37 The Illusion of Profitability and Market Dynamics53:31 The Physical Constraints of AI Infrastructure57:32 The Ethics of AI Investment and Corporate Responsibility01:00:15 The Bubble Economy: Predictions and Consequences To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness.  If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello!  Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox.  Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

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  [Ep551] Flailing Toward Success in Indie Game Dev

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  [Ep550] Are ads worth it for indie game devs?

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  [Ep549] How to use Youtube Shorts to market your indie game

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  [Ep548] When should you start marketing your indie game?

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  [Ep547] Xbox vs Steam Machine: Who Wins?

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  [Ep546] Does Google Play Pass make mobile viable for Indies?

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  [Ep545] GDC: Festival of Gaming - Should indie devs go in 2026?

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  [Ep543] Should you make small games?

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  [Ep542] What do indies have that AAA studios don't?

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  [Ep541] What happens during a Steam Daily Deal?

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  [Ep540] Can Youtube Shorts Boost Wishlists?

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  # [Ep539] Store Fees Are Crushing Indie Game Studios

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  [Ep538] Silksong's Chinese Translation and the Challenge of Sequels

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  [Ep537] The Silksong Effect

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  [Ep536] What's a Steam Wishlist Worth?