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The Best Candidates Go to the Companies They Already Know
In his Wisdom From The Patio video series, Kongusto President and founder Joel Ciniero explains why finding great candidates is a different job from running a great business, and why many companies are better off hunting in someone else’s territory. Most companies, Joel Ciniero says, are built to deliver their services in a way their customers like and enjoy, and that is the work they do best. Finding good candidates is another story. “What you’re not built to do is go find good candidates,” says Ciniero. He compares it to hunting. “If you want to be really good at rabbit hunting, you got to go with the rabbits.” Most companies don’t work in the environment where top candidates are found, so they don’t know where to look. “You don’t know where the rabbits are,” he says. “But a company like Kongusto, we know where the rabbits are.” Kongusto is a nearshore staffing company, and Ciniero says its visibility in the labor market is a big part of why. “We’re in the marketplace. We’re advertising all the time. The labor market knows who we are.” The company spends time and money putting its name out there, he explains, “showing the kind of company we are, showing that we’re a place that you would want to work.” That effort shapes who responds. “When we run that ad, we do get the best,” Ciniero says. “In fact, we filter for the best.” Kongusto isn’t looking for people who want to work briefly, make a little money, and move on. It’s looking for candidates who know that landing a job there isn’t easy. For telecom providers, managed service providers, contact centers, and other organizations that rely on strong teams, the idea is worth weighing. Hiring well is a skill of its own, and it doesn’t always sit alongside the skill of serving customers well. It’s a direct pitch from an executive who treats recruiting as a craft of its own. “Come to us,” Ciniero says. “We’ll bring you the best candidates.” The takeaway: Great service and great hiring are two different skills, and the best candidates tend to find the companies that have spent years showing them who they are. Watch Joel Ciniero’s “We know where the rabbits are” video, part of his Wisdom From The Patio series. Connect with Joel Ciniero Joel Ciniero is President and Founder of Kongusto, a nearshore outsourcing company. To learn more about his perspectives on business leadership, workforce strategy, and outsourcing excellence, visit www.kongusto.co or contact him at joelc@kongusto.co.
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