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Fornix: Are Vendors Getting What They Should from Marketing Development Funds?, Podcast
Fornix: Are Vendors Getting What They Should from Marketing Development Funds?, Podcast “We are too close to the problem. Help us audit what we’re doing because we probably aren’t getting what we think we’re supposed to be getting.” That is how Fornix CEO Charlene Ignacio describes the question many vendors are asking as they move into Q3 and Q4 planning. Marketing Development Funds are supposed to help vendors and partners drive growth, build market awareness and reach the right channel audience. But Ignacio says many companies may not have a clear enough view of how those dollars are actually being used, measured or translated into partner impact. In this podcast, Doug Green, publisher of Technology Reseller News, speaks with Ignacio about Marketing Development Funds, channel execution and the need for a more disciplined look at what is working and what is not. As Channel Partners recedes into the rearview mirror and ChannelCon and other MSP events approach, the conversation focuses on how vendors can use this midyear moment to reassess their MDF strategy before the second half of 2026 gets away from them. Ignacio says Fornix is helping vendors step back, audit their channel activity and better understand whether their programs are delivering the results they expect. That includes looking beyond activity alone and asking whether campaigns, partner outreach and MSP engagement are actually moving the needle. The discussion also looks at the MSP audience Fornix serves: business owners who are trying to get out of the day-to-day seat of handling sales, marketing, PR and business development on their own, so they can focus more directly on partners, technology and preparing their businesses for AI. Learn more at Fornix: https://fornixmarketing.com/
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