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Comunicano Returns to Sports with a Focus on Technology, Business and the Future of the Fan Experience, Podcast
“Sports has caught up,” says Andy Abramson, CEO of Comunicano. “I think there’s a big opportunity.” In this Technology Reseller News podcast, Doug Green speaks with longtime communications strategist and entrepreneur Andy Abramson about Comunicano’s return to the sports industry and the growing intersection of sports, technology, media, telecom and business. Abramson began working in professional sports as a teenager, promoting the Philadelphia Wings and later helping build Hockey Central, an early fan-development organization associated with the Philadelphia Flyers. He went on to create programs that introduced thousands of young people to hockey and helped establish initiatives that continue decades later. Comunicano eventually shifted its focus almost entirely to technology. Since then, Abramson says the agency’s work has contributed to 64 exits representing approximately $9.5 billion in value for founders, investors and executives. Now, after nearly three decades focused primarily on technology and telecom, Abramson believes sports and technology are finally ready to come together in a more meaningful way. “I think I took a 27-year retirement,” says Abramson. “I kind of feel like Gordie Howe coming out of retirement.” The move has led to the launch of Comunicano Sports and DevLocker, a database containing hundreds of application programming interfaces (APIs), Model Context Protocol (MCP) servers and other development resources. Abramson says these tools can help connect sports organizations, venues, technology companies and emerging AI applications. The podcast also introduces Abramson’s role as the sports technology contributor to the new Technology Reseller Sunday Report. His coverage does not focus on scores, standings or betting odds. Instead, it examines the broader business of sports, including infrastructure, ticketing, media, retail, fan engagement, transportation, data and venue technology. “Sports is more than the athletic event,” says Green. “There are a hundred industries wrapped into sports.” One example is Abramson’s analysis of the changing economics of stadium and arena parking. Parking has historically generated millions of dollars for teams and venue operators, but ride-sharing services, autonomous vehicles and new transportation habits could substantially reduce that revenue. “The parking lot is getting fired,” says Abramson. For fans, ride-sharing can eliminate long walks, traffic congestion and concerns about driving after drinking. For sports organizations, however, fewer parked cars may mean the loss of a significant and dependable revenue stream. Abramson argues that teams must begin developing new ways to monetize arrivals, departures and the surrounding venue experience. His broader message is that sports organizations cannot focus only on individual games, championships or short-term moments. They must build technology, revenue systems and operational infrastructure that deliver sustainable results. “Systems matter and moments expire,” says Abramson. “It’s about how you build infrastructure to win consistently on the floor, on the ice and on the court—but most importantly, at the bank.” Comunicano Sports will focus on the business, marketing and technology of sports, while TR Publications and Abramson plan to continue the conversation through a new series of sports technology podcasts. Learn more and subscribe to Abramson’s coverage at Comunicano.substack.com.
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