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RabbitRun and Crexendo Expand Recurring Revenue Opportunities for Channel Partners, Podcast
RabbitRun and Crexendo Expand Recurring Revenue Opportunities for Channel Partners, Podcast , RabbitRun offers an integrated platform that brings together Always-On Internet, enterprise-class SD-WAN, cybersecurity, voice survivability, POTS replacement and business continuity. The goal is to help businesses remain connected and operational when internet connections, networks or other critical infrastructure fail @ Doug Green “There’s a tremendous opportunity for partners to deliver more value, improve customer retention and create new recurring revenue streams.” RabbitRun has joined the Crexendo Ecosystem Vendor Partner Program, giving Crexendo, NetSapiens and channel partners new ways to deliver resilient connectivity, business continuity and managed network services to their customers. In this Technology Reseller News podcast, RabbitRun Founder and CTO Pat Saavedra discusses the partnership and the opportunity it creates for MSPs, service providers and telecom resellers. RabbitRun offers an integrated platform that brings together Always-On Internet, enterprise-class SD-WAN, cybersecurity, voice survivability, POTS replacement and business continuity. The goal is to help businesses remain connected and operational when internet connections, networks or other critical infrastructure fail. For channel partners, Saavedra says the opportunity extends well beyond simply selling another connectivity product. Partners can use RabbitRun to address real customer concerns surrounding uptime, security and operational resilience while creating new sources of recurring managed-services revenue. As more business applications move to the cloud, internet connectivity has become essential infrastructure. A failed connection can interrupt voice services, payment processing, customer support, remote access and other core operations. RabbitRun is designed to identify network problems and move traffic to an available connection, helping businesses continue operating with minimal disruption. The platform also gives partners greater visibility into customer networks, allowing them to identify performance issues, manage connectivity and provide ongoing support. That creates a more proactive relationship in which the partner is helping protect the customer’s business rather than simply responding after something goes wrong. The conversation also explores the growing importance of voice survivability. Businesses may have backup internet connections but still discover that their voice systems fail during an outage. RabbitRun helps partners address that gap by protecting both data and voice communications as part of a broader continuity strategy. POTS replacement represents another opportunity. As traditional analog lines become more expensive and difficult to maintain, businesses need alternatives for services such as alarms, elevators, fax machines and emergency communications. RabbitRun enables partners to incorporate those requirements into a modern managed connectivity offering. By joining the Crexendo Ecosystem Vendor Partner Program, RabbitRun becomes more accessible to a large community of service providers already delivering communications through Crexendo and the NetSapiens platform. Saavedra says this gives partners an opportunity to expand the value of their existing customer relationships. Rather than competing only on voice seats or connectivity pricing, they can provide a broader solution built around reliability, security and business continuity. For MSPs and communications providers, the message is straightforward: protecting the customer’s ability to remain connected can become both an essential service and a meaningful recurring revenue opportunity. Learn more about RabbitRun and its participation in the Crexendo Ecosystem Vendor Partner Program.
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