Beers and SEO with Barry and Steve
Steven Wilson-Beales, Barry Adams
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Should Publishers Block Google’s AI From Using Their Content?
In this episode, Steve and Barry discuss the latest developments in AI search, Google's updates, and how publishers can adapt to the evolving landscape. They explore strategies for managing brand presence in AI overviews, the impact of Google's guidance on content creation, and practical steps for publishers to protect their content and reputation. key topics AI search landscape and recent updates Google's guidance on generative AI content and effort Managing brand presence in AI overviews Publisher options for opting out of AI summaries Implications of Google's updates for news publishers Strategies for maintaining visibility and traffic Understanding analytics and traffic data in AI context Preparing for potential Google core updates Balancing AI and traditional search results Building unique, high-quality content for long-term success 00:00 Introduction and Beer Talk 02:53 AI Overviews and Branded Searches 05:48 Google's Guidance on AI Content 11:50 Potential Core Update and Its Implications 17:47 AI Mode and Publisher Considerations 26:32 Understanding Business Decisions in AI Contexts 27:59 Navigating AI Access and Visibility 30:10 The Unique Challenges for Publishers 32:11 The Importance of Original Content 35:30 Measuring Dependency on Google 37:21 The Dangers of Misinterpreting Data 40:39 Building Direct Relationships with Audiences 42:29 Long-Term Value Over Short-Term Gains -------------------- Resources: https://www.publishingstrategies.co.uk/p/your-ai-reputation-is-being-built-offsite Connect with Barry & Steve SEO Summit 2026 - https://newsseo.io Barry's Consultancy service: https://www.polemicdigital.com/ Steve's Consultancy service: https://www.stevenwilsonbeales.com/
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