Beers and SEO with Barry and Steve
Steven Wilson-Beales, Barry Adams
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AI Survival Strategies for Publishers: How to SMASH 2026!
Wow, we made it to a second podcast!This week we discussed: AI Survival Strategies based on an article Barry wrote recently. Why publishers should double-down on their SEO efforts while also building audience on other platforms.Further Reading for the hard core dedicated:Barry's AI Survival Strategies for Publishers: https://www.seoforgooglenews.com/p/ai-survival-strategies-for-publishersSteve's take on the Reuters Journalism and Technology Trends and Predictions 2026 report: https://publishingstrategies.substack.com/p/reuters-journalism-technology-trends-predictionsThanks to everyone who''s supported this pod so far!Some Key Takeaways:AI survival strategies are essential for publishers today.Traffic from search engines remains significant despite changes.Publishers must not neglect SEO in favour of quick wins.Technical SEO is crucial for long-term success.AI should be viewed as an accelerant, not a solution.Diversifying traffic sources beyond Google is vital.Google Discover presents both opportunities and risks for publishers.Experimentation is key to success in Google Discover.Publishers need to focus on quality journalism over clickbait tactics.Understanding audience needs is essential for effective content strategy. Google Discover can lead to spikes in traffic but can be addictive for publishers.Experimentation is crucial for success in Google Discover.Newsletters can effectively drive subscriptions and engage audiences.Video content is becoming increasingly important in journalism.Publishers should embrace video to retain talent and engage audiences.Building trust with audiences is essential for brand authority.Understanding audience perception is key to brand success.Original journalism is necessary to stand out in a crowded market.AI can summarise content, but original stories provide unique value.Courage to innovate and experiment is vital for future success.---------------------Connect with Barry & SteveBarry's SEO for News Newsletter: https://www.seoforgooglenews.com/Barry's Consultancy service: https://www.polemicdigital.com/Steve's Consultancy service: https://www.stevenwilsonbeales.com/
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