Beers and SEO with Barry and Steve
Steven Wilson-Beales, Barry Adams
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Will AI Kill SEO? Publisher Growth Tactics for 2026
Welcome people to our new video podcast from Barry Adams and Steven Wilson-Beales discussing some of the biggest digital publishing trends - but with a difference because we'll be drinking beer throughout so what could possibly go wrong? This week we discussed - Will AI Kill SEO? Are AI prompt tracking tools the solution to all Zero-Click woes? What publishers should be aware of as we enter 2026. SEO myths we are most tired of AND publishers we're most proud of. There's also a story about walking drunkenly through Redruth, Cornwall - but you'll have to watch to find out what happened.Some key takeaways:SEO is evolving with the introduction of AI and LLMs.AI's impact on SEO is significant but not the end of it.Publishers need to adapt to the changing landscape of search traffic.Case studies are essential for proving credibility in SEO.Traffic from Google Discover can be addictive for newsrooms.Understanding LLMs is crucial for future SEO strategies. Google Discover traffic can lead to unreliable spikes.Publishers often chase clicks at the expense of quality.Discover should be viewed as bonus traffic, not a strategy.YouTube offers significant opportunities for news consumption.Compelling titles and thumbnails are crucial for video engagement.Reddit can be a tricky platform for publishers to navigate.Keyword research remains vital for effective SEO.Successful publishers focus on audience needs and engagement.AI overviews pose a significant threat to traditional search traffic.Long-term strategies are essential for sustainable growth.-------------------------------------------------------------------------------------Connect with Barry & Steve!Barry's SEO for News Newsletter: https://www.seoforgooglenews.com/Barry's Consultancy service: https://www.polemicdigital.com/Steve's Consultancy service: https://www.stevenwilsonbeales.com/Zylinderkopf: https://www.instagram.com/_zylinderkopf/
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