Beers and SEO with Barry and Steve
Steven Wilson-Beales, Barry Adams
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Why Your Competitor Research Is Completely Wrong
In this episode, Barry and Steve explore the latest developments in Google Search Console, AI content generation, and competitor research, emphasising the importance of human insight and strategic thinking in digital marketing. Key topics - Google Search Console updates and features - AI-generated content and its impact on SEO - Social media visibility in Google Search - Competitor research strategies - The role of human insight in digital marketing Takeaways - Google now allows social media accounts to be added to Search Console, providing new visibility metrics. - AI tools can enhance content creation but should be used thoughtfully to avoid mediocrity. - Content with merit should be engaged with regardless of whether it is AI-generated or human-created. - Search Console data is indicative and should be used as a trend tool, not an exact measure. - Competitor research is most effective when combined with a deep understanding of your own product and strategic goals. Chapters 00:00 Introduction and Beer Talk 02:09 Announcements on AI Slop Functionality in Social Platforms 05:21 The Nuances of AI Content and Platform Flagging 08:30 The Creative and Strategic Value of Human Writing 12:00 Google Search Console's New Social Media Insights 14:01 Why Google Is Expanding Its Web Presence Data 17:29 The Impact of Google Search Console on Creators 20:49 AI Visibility Data in Search Console 24:15 Using Data to Inform Content Strategy 28:01 Google Search Profiles and Future Trends 31:51 Understanding Google's Data and Its Limitations 34:06 The Value of Competitor Research and Strategic Insights 37:24 Experience Your Competitors' Websites Firsthand 40:07 The Role of Risk-Taking and Innovation in SEO 43:24 The Limitations of Keyword Gap Analysis 44:58 The Importance of Human Judgment in SEO Strategy 45:50 Closing Remarks and Final Thoughts -------------------- Resources: https://www.publishingstrategies.co.uk/p/competitor-research-starts-with-your-own-product Connect with Barry & Steve SEO Summit 2026 - https://newsseo.io Barry's Consultancy service: https://www.polemicdigital.com/ Steve's Consultancy service: https://www.stevenwilsonbeales.com/
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