We're Not Marketers
Gabriel Bujold, Eric Holland, Zach Roberts
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There is no line between brand and product marketing w/ Jon Itkin
If you’ve ever felt a gap between brand and product marketing, we’ve had an expert who’s been in both roles and is telling us that there’s not that different. Brand and product marketing expert Jon Itkin joins We're Not Marketers to dismantle outdated perceptions of marketing. The traditional divide between product marketing and brand marketing is harmful — and that truly impactful PMMs must think and act like "whole hundred marketers." From mastering macro market dynamics to understanding why memorability beats micro-optimization, John shares a treasure trove of insights to help PMMs step into strategic leadership. We’re covering: The 4 Cs framework: Capabilities, Credibility, Convenience, and Cost The danger of treating marketing like "arts and crafts" (and how to stop) Why being memorable is the true competitive advantage in crowded markets How convenience beats capabilities more often than you'd think How category leaders stay leaders (hint: it's not features) Expect hard truths, practical frameworks, and some very strong opinions about why marketing fundamentals still matter more than ever. 👀 Timestamps: 00:54 Introducing the Guest: Jon Itkin 01:26 The Role of Product Marketers 04:34 Macro vs. Micro Perspectives in Marketing 07:16 Brand vs. Product Marketing 18:32 Differentiation in Product Marketing 26:15 Google's Convenience Advantage 26:44 The Importance of Convenience in B2B 27:15 Positioning and Buying Process 28:56 Switching Campaigns and Self-Service 30:28 Understanding the Four Cs 32:34 Leveraging AI for Competitive Analysis 41:12 Branding and Credibility 45:51 Final Thoughts and Reflections Show Notes: Jon’s LinkedIn In the Kitchen Jon 4 C framework on Miro Hosted on Ausha. See ausha.co/privacy-policy for more information.
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