We're Not Marketers
Gabriel Bujold, Eric Holland, Zach Roberts
Podcast
Episodes
Listen, download, subscribe
Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Product marketing is marketing at it's purest form (not our words) —but only if we redefine what marketing actually means. Garrett Jestice, founder of Prelude, explains why tech companies get marketing backwards, how AI shifts risk from building to selling, and why messy go-to-market isn't a channel problem—it's a foundational problem. We dive into the CPG vs. SaaS marketing divide, why founders don't get PMM, and the brutal truth about connecting your work to revenue. Spoiler: If you can't explain who you're selling to and why, more ads won't save you.More from this convo... Why product marketers are the "purest form of marketing" (but tech ruined it) • The CPG lesson that every SaaS company needs to learn • How AI is making "can we build it?" irrelevant • Why your messy GTM isn't a lead problem—it's a foundation problem • The Cheerios brand manager approach to product marketing • How tech companies segmented marketing into irrelevance • The brutal truth about connecting PMM work to revenue • Why early-stage companies are PMM paradise • The "small wins" strategy for proving PMM value • How to sell yourself internally (when founders don't get it) • Why more ads won't fix your broken positioning Timestamps 00:00 Introduction & First Redheaded Guest 01:00 Guest Introduction: Garrett Jestice, Prelude Founder 02:00 The Big Question: Are Product Marketers Actually Marketers? 02:30 "Purest Form of Marketers" But Not Today's Definition 03:00 The CPG Background: Cheerios at General Mills 04:00 Brand Managers as General Managers 04:30 CPG vs. Tech: Where the Real Risk Lives 05:00 AI Shifting Risk from Building to Selling 06:00 The Minneapolis Connection 07:00 Physical Products vs. Digital "Ones and Zeros" 09:00 The Segmentation Problem in Tech Marketing 11:00 Product Team vs. Marketing Team Divide 13:00 Why Founders Don't Understand PMM 15:00 The Language Barrier with Engineering Founders 17:00 Building in Public & Personal Branding 19:00 Rapid Fire Round Begins 21:00 Worst Marketing Advice Stories 23:00 Budget Allocation Debates 25:00 The AI Hype Cycle Discussion 27:00 Personal Branding for PMMs 29:00 The Newsletter Renaissance 31:00 SEO in the AI Age 33:00 Career Journey: CPG to SaaS 35:00 Founding Prelude Agency 37:00 Early-Stage Company Focus 39:00 The Foundation Problem in GTM 41:00 Working with Founders Who Don't Get It 43:00 Getting Wins in Their Language (Revenue) 45:00 Connecting PMM Work to Revenue 47:00 Small Wins Strategy 49:00 Messy GTM Execution Fix 50:00 Channels vs. Foundations 51:00 How to Sell Consulting Internally 52:00 Closing & Where to Find Garrett Hosted on Ausha. See ausha.co/privacy-policy for more information.
We're Not Marketers RSS Feed
