We're Not Marketers
Gabriel Bujold, Eric Holland, Zach Roberts
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No salary is worth your soul with Hattie the PMM
Product marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO to crying on calls as a micromanaged IC, revealing why PMM respect disappeared the moment she hit corporate payroll. We dive deep into the "becoming vs. doing" philosophy, why your money-limiting beliefs might be killing your consultancy, and how to extract value from companies while they extract from you. Raw, real, and revolutionary—this episode might make you quit your job or finally charge what you're worth. More from this convo... From BBC/Wall Street Journal features to being treated like a child at work Why PMMs are architects while marketers are just painting pretty walls The day respect disappeared: "The minute my name hit their payroll" How to build your $100K consultancy while keeping your day job Why companies pay consultants 3X more for the same PMM work The "becoming vs. doing" trap that keeps PMMs broke Money limiting beliefs: Why you won't send the invoice The strategic visibility system that changes everything Why your framework knowledge means nothing without becoming How to extract value from companies that don't value you Timestamps 00:00 Introduction & The Cher of Product Marketing 02:00 The Big Question: Are Product Marketers Actually Marketers? 02:30 The Architect vs. Interior Decorator Analogy 03:00 PMMs as Foundation Builders 04:00 From CEO to IC: The Respect Vanishing Act 05:00 BBC, Wall Street Journal, Cambridge University Days 06:00 Corporate America Reality Check 07:00 Micromanagement & Workplace Bullying 08:00 Childhood Trauma & Workplace Triggers 09:00 The Crying on Calls Era 11:00 Why PMM Respect Doesn't Exist 13:00 The Consultant Premium Phenomenon 15:00 Building Your Empire While Employed 17:00 The Strategic Visibility System 19:00 Rapid Fire Round Begins 21:00 Worst Career Advice 23:00 Budget Allocation Debates 25:00 Personal Branding Strategy 27:00 AI Impact on PMM 29:00 The Newsletter Game 31:00 Career Milestones & Roadblocks 33:00 Why Companies Pay Consultants More 35:00 Extract Value While They Extract From You 37:00 Building Frameworks on Company Time 39:00 The April Dunford Model 41:00 Roadblocks vs. Roadmaps 43:00 The Becoming vs. Doing Philosophy 45:00 Deep Coaching Approach 47:00 Why Information Isn't Enough 49:00 The Workout Analogy 50:00 Money Limiting Beliefs 51:00 Invoice Avoidance Psychology 52:00 The Profitable PMM Challenge 53:00Closing&WheretoFindHattie Hosted on Ausha. See ausha.co/privacy-policy for more information.
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