We're Not Marketers
Gabriel Bujold, Eric Holland, Zach Roberts
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How to deliver outcome-based metrics as a PMM orchestrator w/ Chanel Chambers
We’re kicking off season 4 with Chanel Chambers, VP of Marketing at Lakeside Software. As a product marketing leader and past music teacher, she’s joining us to break down the role of product marketing, why it's central to a business’s success, and how PMMs can increase their influence. From jazz improvisation to AI-driven business strategies, Chanel shares fresh insights on how product marketers can start treating their role with a business holistic approach and how to create credibility internally AND externally. We’re talked about: 🔹 Why product marketers sit at the center of the entire marketing mix 🔹 How PMMs can transition from order takers to strategic influencers 🔹 The “Land, Expand, Retain” framework every PMM needs to master 🔹 What jazz musicians and product marketers have in common 🔹 How to build credibility and navigate internal conflicts with confidence 🔹 Why business fluency is the key to PMM influence (hint: know your numbers!) 🔹 The difference between activities vs. outcomes—and why PMMs should focus on the latter 🔹 Why AI isn’t changing what businesses need, just how they get there 🔹 The biggest mistake PMMs make when presenting ICP and personas Listen now to get a fresh perspective on how to elevate your role and make a real impact as a PMM! 🎧 Timespan: 00:00 Introduction and Host Introductions 00:55 Special Guest Introduction: Chanel Chambers 02:36 Are Product Marketers Actually Marketers? 03:33 The Role of Product Marketing in Business 09:52 Frameworks and Problem-Solving in Product Marketing 16:03 Outcome-Based Metrics vs. Activity-Based Metrics 18:37 Navigating Organizational Goals and Stakeholders 23:04 Understanding the Role of Personas 24:24 The Importance of Insights Over Reports 25:50 Practicing Influence as a PMM 26:33 Curiosity and Ambiguity in PMM 34:38 Navigating Internal Conflicts 39:47 Final Thoughts and Farewell Show Notes: Chanel LinkedIn Hosted on Ausha. See ausha.co/privacy-policy for more information.
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