We're Not Marketers
Gabriel Bujold, Eric Holland, Zach Roberts
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Bet on Yourself: Lessons from Going Fractional as a PMM
Are you ready to take the leap into fractional work? In this episode of We're Not Marketers, Gab, Zach, and Eric dive into the realities, challenges, and triumphs of betting on yourself as a fractional Product Marketing Manager (PMM). They explore: The mindset shifts required to succeed in a fractional career. Lessons learned from building your niche and refining your offer. How confidence, community, and obsession fuel success. Why intentional trade-offs and clear goals are the foundation for thriving as a solopreneur. From navigating imposter syndrome to celebrating small wins, this conversation is packed with practical tips and inspiring insights to help you find your footing and take control of your career. Whether you're a PMM considering the fractional path or a solopreneur looking to sharpen your approach, this episode offers the advice and encouragement you need to bet on yourself and thrive. š§ Tune in now and discover why "no one is coming to save you"āand how that's the best news yet. Show Notes 00:00 Introduction and Welcome 00:27 Betting on Yourself: The Fractional Route 01:15 Personal Experiences and Challenges 02:42 Unlearning In-House Habits 04:29 The Importance of Confidence and Mindset 09:36 Sales and Client Management 17:35 Intentional Trade-Offs and Financial Stability 30:40 Evolving Your Process and Building Confidence 31:34 Navigating Isolation and Finding Support 33:24 Balancing Work and Personal Life 34:43 Reframing Challenges and Embracing Growth 39:05 The Power of Community and Shared Experiences 43:48 Crafting Your Unique Offer and Building Foundations 47:42 Obsession and Dedication: The Path to Success 51:50 Final Thoughts and Reflections Hosted on Ausha. See ausha.co/privacy-policy for more information.
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