We're Not Marketers
Gabriel Bujold, Eric Holland, Zach Roberts
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3 different ways of making your mark as a founding PMM? (especially when everything is against you)
Making your mark as a founding PMM is very difficult, especially when the role itself has an identity crisis. That’s why we’ve asked three product marketers from our audience to join us to talk about their experience, and how to prove themselves valuable (especially when everything wants you to fail) This week, we’re inviting Shoshana Kordova, Aphrodite Brinsmead, and Elliott Rayner to discuss the multifaceted role of product marketing In this special episode, we’re covering: The significance of clear messaging AI's potential for PMMs The inherent identity crisis within our field Strategies for establishing effective product marketing The necessity of a 30-60-90 day plan. This episode was made special because we’ve asked our listeners to join us and they accepted, so please, give us feedback and send us messages! We read everything 👀 (except if it’s outbound requests, then Eric will ban you immediately) Timestamps: 01:39 Introducing the Guests 05:01 Are Product Marketers Actually Marketers? 07:34 AI in Product Marketing 18:56 The Identity Crisis of Product Marketing 23:14 Rebranding Product Marketing: A Controversial Move 23:45 The Role of Founders in Early Product Marketing 24:36 The Importance of Product Marketing in Today's Market 26:18 Explaining Product Marketing Through Its Absence 27:06 Challenges of Being a Founding Product Marketing Manager 32:50 The 30-60-90 Day Plan Debate 38:00 Selling the Value of Product Marketing 46:02 Final Thoughts and Where to Find More Show Notes: Elliott LinkedIn Aphrodite LinkedIn Shoshana LinkedIn Hosted on Ausha. See ausha.co/privacy-policy for more information.
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