We're Not Marketers
Gabriel Bujold, Eric Holland, Zach Roberts
Podcast
Episodes
Listen, download, subscribe
The PMM Horror Stories LIVE for Halloween w/ Michele Nieberding
The worst thing about being a PMM is not having to launch a new product within 2 weeks, or drowning in sales decks. It’s all sharing the same trauma that people don’t understand product marketing. We’ve seen a lot of movement on LinkedIn about PMMs sharing horror stories. Michele Nieberding even did a talk about it at PMA Boston. And we were lucky enough to have her sharing them on the pod, just in time for Halloween 💀 our FAVORITE HOLIDAY 🎃 Michele, the director of product marketing at MetaRouter, spent almost a decade in product marketing and loves Halloween, we’re talking about: Combining new brands, products and segments Freemium to Screemium Failed launches and disastrous rebrands Product enforcement gone wrong A bunch of jokes and fun things Start feeling better about your role and discover horror stories for PMMs that would scare even ghouls and ghosts! Timespan: 00:00 Introduction and Sponsorship 01:02 Meet the Hosts 01:28 Special Guest Introduction 03:20 PMM Horror Stories: Introduction 06:42 Horror Story 1: The Freemium Nightmare 14:01 Horror Story 2: Enforcing Usage Limits 19:30 The Sleep Sack Nightmare 21:10 Customer Perspective on Luxury Baby Products 22:03 Manufacturing and Packaging Woes 24:26 A College Business Competition Fiasco 25:54 The Real Estate App Pricing Disaster 30:44 The Rebranding and Product Launch Debacle 37:29 Closing Thoughts and Farewell Show Notes: Michele’s LinkedIn Hosted on Ausha. See ausha.co/privacy-policy for more information.
We're Not Marketers RSS Feed
