We're Not Marketers
Gabriel Bujold, Eric Holland, Zach Roberts
Podcast
Episodes
Listen, download, subscribe
Become Sales Best Friend with Win-Loss Analysis w/ Matthew Reeves
For PMMs, it can be difficult to have a good relationship with sales, especially in new roles. Win-loss analysis and interviews can be a good win when you see that close-lost column piling up on the CRM pipeline. But how can you take another responsibility on your to-do when you’re already swamped? Matthew Reeves, CEO and co-founder of GoldPan, runs a win-loss analysis agency. In this episode, he’s showing us: How to build rapport with sales teams The complexities of positioning and messaging Why you need both wins and losses for good research. Why information overload kill sales. The nuanced value of churn analysis. Hear also the very unique take of Matthew on if product marketers are marketers, we can’t say we heard this one yet! Timespan: 00:00 Welcome to We're Not Marketers 00:19 Introducing Matthew Reeves, CEO of GoldPan 01:37 Are Product Marketers Actually Marketers? 02:49 The Evolution and Challenges of Marketing 12:21 The Importance of Win-Loss Analysis 21:31 Building Rapport Between Product Marketers and Sales 34:25 Sales Missteps and Buyer Uncertainty 34:59 Understanding Product Assessment 35:34 The Role of Risk and Values in Buying Decisions 37:01 Challenges in Product Marketing 37:48 The Importance of Win-Loss Analysis 38:39 Switching Costs and Product Marketing 40:34 Effective Sales Messaging 43:14 The Buyer-Seller Dynamic 50:06 The Value of Churn Analysis 54:29 Bad Sales Experiences 01:01:33 Closing Thoughts and Future Plans Show Notes: Matthew’s LinkedIn Goldpan website Hosted on Ausha. See ausha.co/privacy-policy for more information.
We're Not Marketers RSS Feed
