We're Not Marketers
Gabriel Bujold, Eric Holland, Zach Roberts
Podcast
Episodes
Listen, download, subscribe
Why most startup positioning is mushy and what to do instead w/ April Dunford
Get ready for some real talk about positioning! In this episode, we sit down with the queen of positioning herself, April Dunford. If your startup’s positioning feels a little “mushy” or your product is getting compared to everyone under the sun, this episode is for you. April shares her no-nonsense approach to tightening up your message and teaching your CEO why positioning isn’t just some abstract marketing concept—it’s the foundation of your success. Whether you’re battling internal buy-in or figuring out how to stand out in a crowded market, April’s got the answers (plus a few hilarious takes on toilets and camping). Here’s what you’re missing, by not listening: Is your product positioning “mushy”? Learn why vague messaging is killing your pitch—and how to fix it. The secret weapon for startups: April’s advice on involving sales and product teams in positioning. Why “actionable insights” aren’t really actionable: How to cut the jargon and speak your customer's language. CEO thinks their product positioning is fine? April’s roadmap to making them see the problem—without calling their baby ugly. Positioning vs. features: Why selling value over features is your ultimate key to success. Show Notes00:00 Introduction and Sponsor Message 01:05 Meet the Hosts and Guest Introduction 01:39 April Dunford on Product Marketing 03:25 The Role of Positioning in Startups 09:17 Building Influence as a Product Marketer 23:27 Fun and Games with April Dunford 34:26 Discovering Catan: A Board Game Revelation 35:00 Building Dreams: Choosing the Perfect Cottage Location 36:10 Torture Chamber Round: Birds or Stars? 38:42 The Cardinal Sins of Product Positioning 43:33 Selling Platforms: Value Over Features 01:00:17 The Art of Persuasive Writing in Marketing 01:04:52 Career Advice for Product Marketers 01:11:01 Engage with April Dunford: Books, Podcasts, and More Resources April Dunford LinkedIn April Dunford website April Dunford’s Positioning Podcast Hosted on Ausha. See ausha.co/privacy-policy for more information.
We're Not Marketers RSS Feed
