We're Not Marketers
Gabriel Bujold, Eric Holland, Zach Roberts
Podcast
Episodes
Listen, download, subscribe
How to get mad respect from your colleagues w/ Jarod Greene
In this episode, Jarod Greene, CMO of Vivint, shares his journey from teaching middle school math to Gartner analyst to CMO today and offers actionable advice for PMMs struggling to gain recognition. Learn how to use research, co-create with sales, and communicate your value to drive impactful product marketing strategies in your workplace. When you let Jarod cook (#lethimcook) and you’re gonna get… How teaching 7th graders prepared Jarod to lead B2B marketing strategy—and why it’s still the hardest job he’s ever done. The “magician” role of product marketers: Why being a chameleon is the ultimate superpower in your company (and how to harness it). Co-create with sales? Yes, please. The surprising reason your best sales reps should help write your next piece of content. Forget the committee—Jarod’s trick to stop internal fights over messaging using the one thing no one can argue with: Data. “I had no idea what PMM was 10 years ago” – how Jarod went from confused to CMO and why it could be your career roadmap too. Content without context = chaos. Jarod’s formula for why great content flops (and how to make it land every time). How to manage up, down, and sideways: Jarod’s guide to becoming a leader before you even get the title. Time Stamps 00:00 We're Not Marketers (S3) - Jarod Greene 01:00 Welcome to Season Three! 01:46 Introducing Jarod Greene 03:01 From Teaching to Marketing 05:15 The Role of Product Marketers 07:15 Becoming a CMO 18:03 Content with Context 22:19 Co-Creating with Sales 28:20 The Content Production Dilemma 29:07 The Importance of Research in Marketing 30:27 Primary vs. Secondary Research 31:22 Leveraging Data for Decision Making 39:43 Integrating AI in Marketing Strategies 43:34 The Reality of Product Market Fit 51:21 Upcoming Projects and Events Show Notes Jarod Greene LinkedIn Profile UNXPCTD - Explore way AI is revolutionizing B2B Sales Hosted on Ausha. See ausha.co/privacy-policy for more information.
We're Not Marketers RSS Feed
