We're Not Marketers
Gabriel Bujold, Eric Holland, Zach Roberts
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Finding your special sauce as a Fractional PMM w/ Megan Pratt
There are many different flavors of product marketers, whether you’re in-house or fractional like our host, you need to be aware of your special sauce 😉 The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment. Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM. Today, she’s coaching product marketers and helping companies as a fractional PMM. In this episode, we’re covering: Misconceptions we have about going fractional How to find your secret sauce as a PMM How to educate prospects on product marketing Learn how to say no without saying no Building your pipeline as a consultant Common gaps in product marketing So join us, whether you’re a fractional, or in-house hire, and learn about a true expert on how to say no. Timespan: 00:00 Introduction and Hosts' Banter 01:14 Introducing Special Guest Megan Pratt 06:09 The Value of Product Marketing 21:26 Personal Insights and Career Growth 26:25 Transition to Fractional Work 26:31 Challenges and Misconceptions of Going Fractional 30:48 Messaging Best Practices 31:13 Clarifying Roles and Responsibilities 32:23 Setting Boundaries in Freelancing 33:42 The Importance of Saying No 36:34 Building a Freelance Pipeline 50:56 Common Gaps in Product Marketing 59:42 Conclusion and Final Thoughts Show Notes: Product Marketing House Megan’s LinkedIn Hosted on Ausha. See ausha.co/privacy-policy for more information.
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