The E-commerce Toolbox: Expert Perspectives
E-commerce Experts, Noibu
Podcast
Episodes
Listen, download, subscribe
Ecommerce Expert Alexis Katsafanas: Embracing a Customer-First Mindset in Luxury Ecommerce
Welcome to the 64th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Alexis Katsafanas, Head of the Unilever Prestige portfolio, to discuss the evolving landscape of ecommerce in the beauty and luxury sectors, the importance of a customer-first mindset, and the balance between brand identity and market trends. Alexis shares actionable strategies for fostering a customer-first mindset, leveraging data-driven decision-making, and balancing brand authority with market demands. Gain insights into the challenges of personalization, the art of experimentation, and the delicate balance between maintaining luxury positioning and meeting customer expectations.
The E-commerce Toolbox: Expert Perspectives RSS Feed
