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Rooted in Retail

Crystal Vilkaitis

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The Surprise and Delight Strategy - After the Show

It’s one thing to satisfy your customers, but what if you could turn their experience into something remarkable? I’m talking about the art of surprising and delighting your customers—and why it’s your new secret weapon.In our latest episode with Nick McHenry, one idea really stood out to me: the power of surprising and delighting. It’s something I’m obsessed with—constantly thinking of ways to exceed expectations and create those “wow” moments. Nick is an absolute goldmine of insights an...

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