Rooted in Retail
Crystal Vilkaitis
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The Magic of Attention to Detail and Hospitality with Willrett Flower Co.
Today, I’m thrilled to chat with Kat and Mary Grace, the incredible sisters behind Willrett Flower Company, a full-service flower and gift shop in DeKalb, IL. Their store is often described by customers as a "ray of sunshine," and they’ve worked hard to create a vibrant, inclusive, and welcoming space in the heart of downtown.In this episode, we dive into their journey of building a thriving retail shop while navigating personal challenges. We cover everything from their approach to hospitali...
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