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Rooted in Retail

Crystal Vilkaitis

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Fuse Your Authentic Self Into Your Brand - After the Show

Welcome back to After the Show! Today, I’m diving into some big takeaways from my conversation with Ann Chikahisa, the founder of Chikahisa Studio. Ann does an incredible job of weaving her Japanese heritage into her jewelry designs. So often, businesses play it safe and end up sounding vanilla in their messaging. Ann’s approach is a perfect example of how infusing your personality into your brand sets you apart.I also want to highlight Ann’s VIP membership program. It’s a brilliant way ...

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