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Rooted in Retail

Crystal Vilkaitis

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Embracing Fun to Build Community in Retail (After the Show)

Welcome back to After the Show where we’re diving into the impact of adding more fun in your business. In our latest episode, I had a great conversation with Aimee Pelletier and Carly Stipe from Darn Knit Anyway, a store that’s redefining community connection and fun in retail.Aimee and Carly have really brought a playful energy to their store, and you can see the results everywhere. From Instagram reels that are getting millions of views to building real connections with customers right ther...

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