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Rooted in Retail

Crystal Vilkaitis

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The Power of Creating FOMO in Pop-Ups (After the Show)

We’re back for another After The Show to dive deep into the exciting world of pop-ups and pop-ins. In our latest episode, I was thrilled to host Allison Yee from Popping Up Next, where we explored all the nuances, logistics, and success stories surrounding these experiential retail strategies.Today, I'm excited to share with you my top takeaways and key insights from that discussion. From creating FOMO (Fear of Missing Out) to partnering with the right vendors, we'll explore how pop-ups can b...

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