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Forget the Funnel: Gia Laudi's Masterclass on Knowing Your Customers
On this episode, Gia Laudi, CEO and Founder of Forget the Funnel joins Jimmy to explore customer leads, retention and metrics. Based in Quebec, Canada, Gia as a Product Marketing & Growth Advisor, Fractional Leader, Author & Co-creator of the Customer-Led Growth Framework. Through her founding of Forget the Funnel, they help SaaS marketing & growth leaders get out of the weeds, build airtight customer-led strategies, & build revenue-generating outcomes. Today, Jimmy and Gia go down the rabbit hole of how marketing teams can know for sure if they're marketing to the right customer - and if not, what they can do to change that. From homepages to directed content - the two explore how marketing teams can utilize the metrics from other areas of the company to fine tune their approach. Connect with Gia on LinkedIn here and learn more about Forget the Funnel by heading to their website. This episode is sponsored by Fathom Analytics. Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. They make website analytics easy to use and respectful of privacy laws (like GDPR and more). To learn more, visit usefathom.com
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