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Klaviyo: How Tracey Wallace Operationalized Success

Tracey Wallace, Director of Content Strategy at Klaviyo, joins Jimmy to share insights on Klaviyo's content team operations, including their work structure, KPI reporting, and tech stack. Klaviyo is a SaaS company that offers email and SMS marketing as well as customer data to the ecommerce industry. Tracey explains how CDPs are becoming increasingly popular among businesses that need to collect first and zero party data in order to improve their marketing, targeting, and lead scoring. Their customers range from hobbyists to large direct-to-consumer platforms, with a customer base primarily made up of small businesses and mid-market companies. The discussion highlights the importance of CDPs and their role in personalizing websites, emails, SMS messages, and even retargeting. If you're interested in learning more about Klaviyo or Tracey's insights, visit or connect with Tracey on LinkedIn. This episode is sponsored by Writer. Writer is the only AI writing platform that can be trained on your own best-performing content and brand guidelines. It’s your own AI, specifically tuned for your team’s unique use cases. To sign up, visit Content, Briefly is brought to you by Superpath - content marketing's best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.

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