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The Importance of Delegation in Scaling Businesses - with Atiba de Souza

1/27/2026 • 36 min

On this episode of the builders podcast, John Busby sits down with Atiba de Souza, entrepreneur, marketing expert, and author of The Delegation Trap, to talk about what matters most in marketing in 2026 and beyond. Atiba explains how moments of truth in the buyer journey have changed, why human connection and community are winning in B2B, and why video is now ce… Play episode

Do You Have A Good 401(k) Plan? With 401(k) Forensic Consultant Paul Sippil
The Uncertainty Advantage with Scott Stirrett, Founder of Venture for Cana…
Scaling Brands with Jason Weinberger, Co-Founder of Mother Bear Agency
Cybersecurity – Protecting your Business and Yourself with Paul Laudanski …
Getting Your Career in Shape with Dr. Candace Steele Flippin
Digits CEO Jeff Seibert on Founder-Market Fit and Social Dilemma
D1 Training CEO Will Bartholomew on Athletics, Growth, and What Made Peyto…
When Work is Good with Moe Carrick
With Business.com’s Chad Brooks on BDC+ and new research
VistaPrint EVP Emily Whittaker on Leadership, Innovation and Why Small Bus…
Leading Through Change with Executive Coach and Fmr Agency Exec Toni L Clem
How and Why To Invest - with Investor and Entrepreneur Phil Strazzulla
Reinventing the Leader with Walmart Regional CEO Gui Loureiro and Leadersh…
Running a Global, Mission-Driven Brand with Indeed.com Global VP Jennifer …
Building a fitness brand and working with Jen Aniston! With Pvolve Preside…
Growth, leadership and navigating your career with Comcast Business SVP Tr…
A+ Entrepreneur Advice from the Poop Scoop Millionaire
Building a National Luxury Dog Resort Brand with Jason Parker of K9 Resorts
Scaling Your Service Business: How to Work Fewer Hours and Grow Revenue wi…
Merchants Fleet CEO Matt Dyer on the Massive Fleet Management Industry
Scaling Beauty Brands with Vanessa Yakobson, CEO of Blo Blow Dry Bar & Las…
Starting and Scaling a Successful Agency in Your Mid 20’s! With Wondersau…
Investing in Early-Stage MedTech and Tech with Excelestar Founder Tasneem …
Discovering & Re-Engineering Your Brand with Barry Labov
Why Do Some Small Businesses Scale When Others Don’t – With Leslie Hassler…
Redefining How Marketing Works with We Are Rosie CEO Jeff Levick
Transforming the Roofing Industry with Eddie and Andrew Prchal
Gregg Majewski CEO of Craveworthy Brands
The Business of Television in 2025 with Ken Basin
The Common Mistakes that Hold Startups Back with Mona Sabet
Builders - StretchLab President Verdine Baker on Expanding from 5 Location…
The Future of Commerce with Josh Payne of OpenSky.vc
Sports Broadcaster Anne Marie Anderson on Cultivating Audacity
Duckpins CEO Lauren Cappell on Launching a New Business Idea | builders po…
Strategic PR & Comms w/ Jackie Price of End Game Results | builders podcast
Building an Agency from Zero to 100 w/ Greg Bellinger of White Rabbit Grou…
How Small Businesses are Using AI with Greg Sterling of Dialog | builders …
6 Wacky Business Stories That Define 2024 w/ Marty Beckerman | builders po…
Overcoming Anxiety at Work w/ Natalyn Lewis of Ascend EQ | builders podcast
World-Class Auctioneer on Claiming your Confidence w/ Lydia Fenet | builde…
Talking Marketing w/ Katya Allison | builders podcast
The Marketing Genius Behind Go Brewing's Non-Alcoholic Beer w/ Joe Chura |…
Amazon’s Power: Strategy and Brand Challenges w/ Mike Begg of AMZ Advisers…
Outsourcing Everything for Scale w/ Joe Rare of Level 9 Virtual | builders…
Generative AI w/ Peter Cohan and His New Book: Brain Rush | builders podca…
Advice for Aspiring Fractional CMOs and the Role of AI in Marketing w/ Je…
USAopoly CEO Dane Chapin on Entrepreneurship and Building Award-Winning Ga…
Running a Business Newsletter in 2024 w/ Marty Beckerman | builders podcast
Building Trust through Storytelling w/ Park Howell | builders podcast

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