builders from business.com
business.com
Podcast
Episodes
Listen, download, subscribe
Upgrading your AirBnB with Jordan McDonough of Somerled Designs
On this episode of the builders podcast, John Busby sits down with Jordan McDonough, co-founder of Somerled Designs, to discuss how interior design has become a critical business strategy in today’s competitive short-term rental market. Jordan shares why design is no longer optional for Airbnb owners and how guest expectations, market research, and intentional experiences drive bookings and ROI.Jordan also shares the story behind Somerled Designs, from spotting a gap in the STR market to scaling a 100% remote service-based business, and explains how understanding your target audience, amenities, and systems fuels both property performance and company growth. Jordan and John discuss: 02:55 – Designing for differentiation in a crowded market 07:52 – The origin story of Somerled Designs 12:21 – The process of working with STR clients 19:06 – Scaling a service-based business 22:32 – Building and maintaining a remote work culture Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀 👉 Explore more of Somerland Designs: Somerled Designs - Specializing in Vacation Rentals 🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions. 🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page 📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast
builders from business.com RSS Feed
