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Builders - StretchLab President Verdine Baker on Expanding from 5 Locations to 500
Episode 81: In today’s episode, we’re joined by Verdine Baker, President of StretchLab, to explore how the assisted stretching industry is transforming health and wellness. Verdine shares his personal journey from athlete to wellness leader, the challenges of scaling StretchLab to over 500 locations worldwide, and the science behind why stretching isn’t just for elite athletes. Discover how assisted stretching enhances recovery, boosts flexibility, and fits into holistic health routines. Plus, Verdine discusses StretchLab's rapid international expansion, the surprising rise of youth athletes as clients, and the launch of their new loyalty program, Class Points. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b. newsletter: https://www.business.com/b-newsletter/ Learn more about StretchLab: https://www.stretchlab.com/
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