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#136: Michael Sirpilla (Society Brands)
Michael Sirpilla, co-founder and CEO of Society Brands. Under Michael’s leadership as CEO, Society Brands has raised $205 million in capital to continue their rapid consolidation in the e-commerce sector with many completed and successful acquisitions since inception. Society Brands, based in Canton, Ohio, is a tech-enabled consumer products company that acquires e-commerce native brands and powers them with a global growth platform, scaling and evolving them into household brands. They provide meaningful liquidity for the founders of each acquisition while allowing those founders to stay on board at Society Brands, building out a community of entrepreneurs who help one another reach new heights. In addition, these founders have the ability to roll equity into Society Brands’ parent company so that they can enjoy a second exit down the road that may likely be even larger than their first. Michael, who grew up here in Ohio, has been in and around retail his whole life with extensive M&A experience throughout his career and has been part of multiple business ventures where he’s primarily focused on organic growth. He founded a financial services wholesale agency with a team of 40 and built it into a multi-million-dollar business, and in addition, he led a population health management business and scaled it from $0 to $150 million in revenue within five years. This was an awesome conversation — Michael does an excellent job explaining what the world of e-commerce looks like, how it has evolved over time, Society Brand’s role to play within this goliath market, and the way he’s been able to rapidly scale this organization over time. ----- Lay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users! This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm! ----- Connect with Michael Sirpilla on LinkedIn — https://www.linkedin.com/in/michael-sirpilla-a5113142/Learn more about Society Brands — https://www.societybrands.com/ ----- For more episodes of Lay of The Land, visit https://www.layoftheland.fm/ Past guests include Cleveland Mayor Justin Bibb, Steve Potash (OverDrive), Ed Largest (Westfield), Ray Leach (JumpStart), Lila Mills (Signal Cleveland), Pat Conway (Great Lakes Brewing), Lindsay Watson (Augment Therapy), and many more. Stay up to date on all our podcasts by signing up for Lay of The Land's weekly newsletter — sign up here. Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/ Follow Jeffrey Stern on Twitter @sternJefe — https://twitter.com/sternjefe Follow Lay of The Land on Twitter @podlayoftheland https://www.jeffreys.page/
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