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#160: Kyle Maggard (Over Easy) — Fixing a Broken Food System & Disrupting Breakfast
Kyle Maggard, Founder & CEO of Over Easy. Kyle started OverEasy in the fall of 2018, reflecting on his time as a former college athlete at Westpoint and as an Army Captain where living a healthy and active life wasn’t just his passion, but his job. As a busy father, husband, and entrepreneur, he came to recognize that staying fit and eating healthy were harder than they sounded in his busy lifestyle, and without a convenient and nutritious option to start his day, set out to create one for himself. Over East started with a year of Kyle iterating and testing different recipes while still at Harvard Business School, until he found the right combination for the company's first product — a delicious, high protein, high fiber oat-based breakfast bar, believing that a good breakfast sets the tone for the rest of the day. Since moving back to Cleveland, Kyle raised $5 million in funding for the business and has grown Over Easy’s distribution across national retailers like Wegmans, Giant Foods, and others including Whole Foods, who was Kyle’s first partner. While aiming to cater to all consumers, Over Easy found an early niche among both college and professional athletes as collegiate athletic programs were among the brand’s first customers in January 2020 and the bars are now supplied to over 20 NFL locker rooms and a few dozen MLB, NBA, WNBA, and NHL locker rooms. Kyle exudes passion for the business and for Cleveland — While Over Easy started with a breakfast bar, it is more than apparent after talking with Kyle, even only for a few minutes, that his ambitions to fix a broken food system, starting with breakfast, are far greater and his desire to help build up the Cleveland entrepreneurial community is inspiring. It was a ton of fun to learn from Kyle how he thinks about branding, leadership, quality, excellence, motivations, enjoying the process, his vision for the future, challenges faced along the way, and lots more! ----- SPONSORS: John Carroll University Boler College of Business || Impact Architects & Ninety John Carroll University Boler College of Business: https://business.jcu.edu/ As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University — success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business! With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture. The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University’s Boler MBA programs, please go to business.jcu.edu The Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have. Impact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users! This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on La
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