Lay of The Land
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#152: Jim Pshock (Bravo Wellness)
Jim Pshock, Founder of Bravo Wellness, which he successfully exited to Medical Mutual in 2020. After 20 years working in the insurance industry, Jim observed a need and a niche for employee wellness incentives, as health claims data indicated that the vast majority of healthcare spending is related to lifestyle-influenced & largely preventable claims. Health risks such as obesity, tobacco use, and low participation in health screenings that provide early detection of problems were directly correlated with rising costs in healthcare and a poorer quality of life for millions of people. In 2008, Jim founded Bravo Wellness to improve these lifestyle numbers, saving all parties involved a significant amount of money and improving and extending the lifespans of participating people by offering an outcomes and progress-based-incentive-program that rewards those achieving health goals and provides alternatives for those who are medically unable to meet those goals. From inception to acquisition, Jim grew Bravo Wellness to serve over 2 million members nationally with over 175 employees, 150 of which were here in Cleveland. This was an awesome conversation and Jim is an awesome person — we cover everything from the wisdom of lessons learned in kindergarten, to the power of incentives in everyday life, post-acquisition reflections, to what Jim is focused on now, with the bandwidth to invest in other entrepreneurs, advise, consult and be intentional about his work as he spends more time with his family. ----- SPONSORS: John Carroll University Boler College of Business || Impact Architects & Ninety John Carroll University Boler College of Business: https://business.jcu.edu/ As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University — success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business! With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture. The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University’s Boler MBA programs, please go to business.jcu.edu The Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have. Impact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users! This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm! ----- LINKS:https://www.linkedin.com/in/jim-pshock-034
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