Lay of The Land
Jeffrey Stern
Podcast
Episodes
Listen, download, subscribe
#123: Tory & Michael Waxman (Sundays)
Tory and Michael Waxman — the founders of Sundays (>$14 million raised, Cleveland-based) — on building Sundays for Dogs to become a leading dog food brand offering the first human-grade, air-dried dog food, made with 100% all-natural ingredients, that is healthier than kibble, but easier than refrigerated foods since it doesn’t require a freezer, prep, or clean-up. In pursuit of their mission to make it easier to be an awesome dog parent and feed millions of dogs, Tory and Michael have grown the business to offer modern dog parents everything they’re looking for including quality, taste, convenience, and affordability — and the proof is in the dog food as, in a blind taste test, dogs preferred Sundays 20 to 0 over the best selling dry dog food. Dr. Tory Waxman, a practicing small-animal veterinarian, and Michael Waxman, an engineer, and serial entrepreneur, founded Sundays when their dog, Mabel — who may make brief cameos in this episode today — became sick. Together, they became obsessed with finding dog food that could improve Mabel’s health. Although they searched, which you’ll hear all about in our conversation today — they couldn’t find dog food that was healthier than kibble, but easier to feed than home-cooked foods. Sundays was born. This conversation was a ton of fun — Tory and Michael have an amazing story, exude such a passion for their work, and are building an incredible company with Sundays — I hope you all enjoy and learn from it as much as I did! ----- This episode is brought to you by airCFO — whose story we actually shared back on Episode 23 of Lay of The Land with airCFO’s founder and CEO, Justin McLoughlin! For many founders, dealing with finance and taxes is stressful, confusing, and time-consuming. Yet without paying proper attention to your finances and taxes, you won’t be able to produce accurate nor timely financials and forecasts for your team or investors. Even worse, if you miss critical tax deadlines, you'll get hit with unnecessary penalties from the IRS — these kinds of financial and tax missteps can jeopardize your entire startup and your vision. Running a startup is hard enough — work with airCFO and you’ll get best-in-class finance, accounting, HR, and tax support. airCFO takes care of your back office so you can focus on growing from startup to scale-up. As a Lay of The Land listener, visit aircfo.com for more information and to set up a call and tell them Lay of The Land sent you! ----- Connect with Tory Waxman on LinkedIn — https://www.linkedin.com/in/tory-waxman-87781b176/Connect with Michael Waxman on LinkedIn — https://www.linkedin.com/in/michaelewaxman/Learn more about Sundays for Dogs — https://sundaysfordogs.com/aboutFollow Sundays for Dogs on Twitter — https://twitter.com/sundaysfordogs ----- For more episodes of Lay of The Land, visit https://www.layoftheland.fm/ Past guests include Cleveland Mayor Justin Bibb, Steve Potash (OverDrive), Ed Largest (Westfield), Ray Leach (JumpStart), Lila Mills (Signal Cleveland), Pat Conway (Great Lakes Brewing), Lindsay Watson (Augment Therapy), and many more. Stay up to date on all our podcasts by signing up for Lay of The Land's weekly newsletter — sign up here. Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/ Follow Jeffrey Stern on Twitter @sternJefe — https://twitter.com/sternjefe Follow Lay of The Land on Twitter @podlayoftheland https://www.jeffreys.page/
Lay of The Land RSS Feed
