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Lay of The Land

Jeffrey Stern

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[GREATEST HITS] #30: Lindsay Watson PT, MPT (Augment Therapy)

Our conversation this week is with Lindsay Watson, CEO & Founder of Augment Therapy. Augment Therapy was founded in 2017 when Lindsay — who is a pediatric physical therapist from Chagrin Falls, Ohio — was searching for a way to solve the problems she was experiencing in her own physical therapy practice. Lindsay had spent years working with children and was frustrated with the inefficiency of treating kids once a week, with no way to help them exercise on a daily basis for faster progress. And with that, Lindsay set out to find a way to encourage and motivate them to exercise and Augment Therapy was born. Augment Therapy is an interactive software that uses the medium of augmented reality to engage kids to exercise. Using depth-sensing camera technology, Augment Therapy functions as a motivational tool, exercise prompt, and progress tracker for children needing therapeutic exercise – with no headsets or other wearables required. It can be used in the hospital and clinical setting or in the home environment – any place where added motivation is needed. Augment Therapy looks like a game to the child, but solves real problems of exercise adherence – its portability and anywhere/anytime access make the completion of daily therapeutic exercise simple, convenient, and fun! Originally published as episode 30 back in July of 2021, this conversation with Lindsay Watson was one of my favorite conversations to date! Lindsay’s passion for her work is infectious and I learned a lot from her story — when I re-listened to it in advance of republishing it today, I was struck by how inspiring and forward-thinking Lindsay’s work through Augment Therapy was, and still is today as she’s continued to grow the business and raised an additional million dollars of funding — all with the goal of improving the therapy experience for children and bringing increased innovation to the pediatric market at large. Please enjoy! ----- This episode is brought to you by Impact Architects and Ninety. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects or leverage a free trial through Ninety, the software platform that helps teams build great companies, by visiting ia.layoftheland.fm! ----- Learn more about Augment Therapy — https://augmenttherapy.com/ Follow Augment Therapy on Twitter — https://twitter.com/augment_therapy Connect with Lindsay Watson on LinkedIn — https://www.linkedin.com/in/lindsay-watson-pt-mpt-68103a134/  Follow Lindsay Watson on Twitter —  https://www.twitter.com/@lindsaywatson26 ----- For more episodes of Lay of The Land, visit https://www.layoftheland.fm/ Past guests include Cleveland Mayor Justin Bibb, Steve Potash (OverDrive), Ed Largest (Westfield), Ray Leach (JumpStart), Lila Mills (Signal Cleveland), Pat Conway (Great Lakes Brewing), and many more. Stay up to date on all our podcasts by signing up for Lay of The Land's weekly newsletter — sign up here. Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/ Follow Jeffrey Stern on Twitter @sternJefe — https://twitter.com/sternjefe Follow Lay of The Land on Twitter @podlayoftheland https://www.jeffreys.page/

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