60-second Retail
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Changing the Game: How to Pivot the Use of Tags, Cookies & Pixels for Retail Success
There are a slew of changes occurring across the digital ecosystem when it comes to the use of tags, cookies, and pixels. How do the restrictions on cookie use rolled out by many large technology companies impact a retailer’s ability to target audiences? What strategies help overcome these challenges? Tune into this episode of our 60-second Retail podcast, as Robert Brown, National Digital Leader for Retail and Consumer Products at BDO USA, explains how to embrace the change and pivot your approach for success.
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