60-second Retail
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Igniting Interest: The Art of Demand Creation in Retail
What are the fundamentals for a strong demand creation engine? What are some of the challenges leading companies face in this arena? How do companies successfully scale these efforts? Tune in to this episode as Rob Bonham, Managing Director at Demand Generation Group at BDO USA, joins us to help unpack retail demand generation to answer these important questions on demand creation. Need a rundown of the hottest events and trends in the retail industry? We have you covered.
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