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Aging in Reverse: Why Beauty Consumers Are Getting Younger & Younger
Social media has led to some interesting trends… some so “out there” they could only be temporary, and some that actually have staying power. One such trend we are closely watching unfold across in the social sphere is the shift in demographics behind beauty product use. What’s driving this shift? Why are younger generations jumping on the beauty bandwagon so early? And should beauty product retailers pay close attention to this trend in order to stay relevant? Tune in to this episode to hear Jennifer Valdivia, Audit Partner and West Regional Leader for the Retail and Consumer Products Industry group at BDO USA, explain why a whole new generation of consumers is going to change the face of beauty products. Keep your finger on the pulse of the retail industry.
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